In 2019, The Prince’s Trust USA was founded, and in 2024 we proudly became King's Trust USA. This year, we celebrate 50 years of impact and transformation.
Our Mission
The King’s Trust is committed to ending youth unemployment and unlocking opportunity for young people. In the United States, our mission is two-fold: to empower young people ages 11–30 from underserved communities through employability and enterprise programs, and to mobilize fundraising support for the global King’s Trust network—ensuring young people everywhere can access opportunities to learn, earn, and thrive.
Our programs tackle the barriers holding young people back by closing the skills, experience, and jobs gaps that stand between potential and opportunity. Two-thirds of participants gain essential job-ready skills, connect with employers for hands-on learning, and more than 70% move into employment, self-employment, or further education.
Discover your potential
Empower the next generation to learn, earn and create.
Start building your tomorrow
King’s Trust USA’s global programs enable young people to build the confidence, skills and experience they need to succeed in the future world of work.
Learn More
Leadership & Engagement Fellows
We are extremely lucky to have several passionate groups of supporters, from our Women Supporting Women network and Alumni Council to our Future Leaders, all committed to helping build better futures for young people.
Learn More
C2C Enterprise Challenge Winners
We live in a food desert. I look around and think, “Wow, we don’t have fresh markets with a lot of fresh produce for us to eat.” It shouldn’t take 30 minutes to get to the nearest grocery store. We have a lot of corner stores with a lot of junk food, all the stuff that’s causing chronic health problems. We looked at the population of people with diabetes and felt like we should fix that.
Hi, I’m Angel.
Hi, I’m Paris.
Hi, I’m Annayia.
Hi, I’m Antonia, and I’m part of Crops to Customers.
The King’s Trust Enterprise Challenge came in and encouraged students to think boldly about what a business could be and how it could help the community. We came together, discussed the challenge, and started working on our plan. We came up with ideas, did a lot of research and planning, and spent a lot of time developing it. Every step, I was learning something new.
We played a business game that taught us how to start a business and avoid going bankrupt. We learned how to save money, hire people, and focus on customers. I was the money person. I love math. It’s my favorite subject. We started with $571.
We came up with the idea to grow crops and sell them to customers for lower prices than grocery stores. We want everyone to have access to fresh fruits and vegetables. We select produce that grows well, harvest it, package it, and send it to the pantry. We also make salsa and prepare fresh food using what we grow.
My favorite part was planting the seeds. It was amazing to see something so big grow from something so small. We use hydroponic towers to grow herbs year round. Water moves from the bottom of the system up through the plants, helping them grow consistently.
We want to keep our business going while making sure our customers are happy and healthy.
Crops to Customers was selected for the next round. At our first Enterprise Challenge in Chicago, I was nervous. Then we won Chicago, and it was time for New York. We traveled to the 2025 U.S. National Final. It was my first time on a plane. My parents were very proud of me.
When it was time to present, I was nervous. I don’t like public speaking, but being on stage meant facing my fear. Other teams had great ideas, and I thought they might win. But we believed in our mission to help our community.
When the winners were announced, Chicago won. It was a huge celebration. All our hard work paid off. Everyone contributed. We all participated.
The King’s Trust Enterprise Challenge helped build my self confidence. When people see that we are trying to improve our community, more adults want to support us. The King’s Trust taught me so much. They felt like a second family. This experience showed me that this is what I want to keep doing.
Through King’s Trust USA Enterprise Challenge, a group of young people from Chicago addressed food insecurity in their community. They created “Crops to Customers,” a business focused on growing and selling affordable, fresh produce using hydroponic technology.
Through research, planning, and teamwork, they developed real entrepreneurial skills. Their journey led them to the 2025 U.S. National Final in New York, where they won, proving the powerful impact of youth-led solutions and opportunity.
Transparency and Accountability
We focus on those who need us most, delivering life-changing support where it counts. With 260 million young people globally not in employment, education, or training, the stakes have never been higher. Our goal is to reach one million young people over the next decade—not just helping them into work, but unlocking a generation of change-makers who will shape a stronger future.
Read Reports
