For International Women’s Day 2023, The Prince’s Trust united some of the UK’s much-loved brands who committed to #ChangeAGirlsLife by donating a portion of proceeds from specific products to The Prince’s Trust’s work helping thousands of young women across the UK build a better future for themselves.
Inspired by the iconic female character, Minnie Mouse, Disney x George at Asda was a collaboration celebrating Disney’s 100th anniversary in support of The Prince’s Trust #ChangeAGirlsLife campaign.
The partnership featured a three-day ‘Get Started’ program to support young people breaking into the world of product design, followed by a six-month mutual mentorship program and fun photo shoot.
Products were developed by participants around the theme of equality, strength and empowerment. Program participants also engaged in numerous storytelling and content creation opportunities, activated through multiple channels including POS, social media, online and PR.
The partnership received significant coverage, including features on This Morning, Lorraine, Grazia, Stylist and The Sun. Strong sales performance of products produced through this collaboration resulted in £100,000 donated to #ChangeAGirlsLife.
